I've managed and developed social media for Australia’s fastest growing community and sustainability program, Garage Sale Trail, the UK's largest crowdfunding network, Crowdfunder UK and Cornwall's largest entertainment guide, What's On Cornwall.
Here are some examples of my most successful pieces of work and a look at why they had such great results.
Here are some examples of my most successful pieces of work and a look at why they had such great results.
engagement
An engaging social media post is divided into three sections; reach, shares and likes. Here are a few examples of taking topics on trend and turning them into attractive social media posts as well as successful pieces of online content.
Asking questions, using striking imagery and encouraging the reader to feel a part of the story are all key factors in these posts receiving a lot of audience interaction.
Asking questions, using striking imagery and encouraging the reader to feel a part of the story are all key factors in these posts receiving a lot of audience interaction.
reach |
shares |
likes |
tone of voiceIt's important to establish a tone of voice for an organisation, using social media.
Be friendly by incorporating emojis, be subtle through the use of short sentences, be engaging by asking questions and be personal by using quotations. Get creative with social media headlines - a story might be good but the reader doesn't know this until they click. |
creativityFacebook was the top referral source for GST participants in 2014, therefore social media tiles were used as a great tool to communicate with our audience.
On the right is an example of social media tiles created to encourage people to join Garage Sale Trail’s Thunderclap campaign. The copy needed to be exciting, inviting and a call-to-action. While below are a series of funny images to inform sellers and buyers of the legal implications of holding a garage sale. |
statistics
I increased the growth, reach and engagement levels of all three platforms. Most notably, Garage Sale Trail's Facebook following increased by 115% in four months. The hashtag #garagesaletrail reached 2.98 million people and trended in almost every state across Australia on campaign day.